I tried to pay the guy who mows my lawn with five 100-ounce bottles of Era laundry detergent, and he looked at me like I had three heads or something. “Era?” he gasped, “don’t you know only Tide in its trademarked orange bottle can be used in lieu of currency these days?”. Oh, sorry, my bad. I apologized and wrote him a check.
You can’t buy your drugs with Era, or generic laundry detergent, either. Only Tide will do; it is a brand name that is respected by shoplifters and street currency purveyors nationwide. A wave of Tide theft has swept over the country, though I find it hard to believe that it is easy to stroll out of a store with a cart full of bright orange 100-ounce bottles. From coast to coast, retailers are under assault from thieves stealing, of all things, Tide detergent. Laundry detergent is expensive (up to $20 for a large bottle), and “everybody needs it”, so it stands to reason that Tide detergent has emerged as a popular street currency. Police and retailers are quick to point out that there aren’t serial numbers on bottles of detergent, so it is hard to track stolen items. I think it isn’t hard to track down a guy running through the parking lot with a cart full of detergent.
Maybe the folks stealing the detergent don’t realize that “currency” is generally a portable medium of exchange. If you need a grocery cart full of plastic bottles to pay your bookie or drug dealer, you’ll be awfully conspicuous walking down the street with all that detergent and no laundry, won’t you? Apparently, one 100-ounce bottle is equal to about five bucks, which is on average a 75% discount from the retail price of the detergent. I guess if you stole the Tide, a deep discount like that is tolerable. Who knew black market participants were so picky about their laundry detergent, and are so fastidious about their clothes?
These are tough times, so only steal the best – steal Tide – accepted by under-the-table service providers, drug dealers, bookies, and maybe even prostitutes everywhere. Tide is the new American Express, without all the portability and convenience. I sense an ad campaign in there somewhere.




